Édition
Charte éditorial des documents publiés par la Métropole Européenne de Lille. Grille de mise en page, iconographie, typographie.
Complete redesign of the Métropole Européenne de Lille visual identity. Application of the graphical charter on all visual communication tools.
Graphic design
Gamme de pictogrammes
Illustrations
Fonts
Gamme de pictogrammes
Illustrations
Fonts
Editions
Papeterie
Plans, brochures, programs
Posters
Papeterie
Plans, brochures, programs
Posters
Signage
Business park, equipment
Self Service Auto Station
Carpool station
Photos
MEL
Alexandre Traisnel
* The Métropole Européenne de Lille logotype was created by the external communications department of the MEL.
Our first intervention was to adjust the logotype to optimize its readability.
About the project
The Métropole Européenne de Lille brings together 90 municipalities and more than one million inhabitants in a territory that is both rural and urban.
With urban continuity and numerous twin cities with Belgium, it forms a cross-border conurbation of 2.1 million inhabitants.
The Métropole Européenne de Lille organizes its services around 11 poles managing all of its skills and operates today in 20 areas essential to the service of its users.
Pictogrammes
Création d'une gamme de pictogrammes à destination de différents services de la Métropole Européenne de Lille.
Signalétique de jalonnement
Design et graphisme du mobilier de jalonnement des parcs d'activités de la Métropole Européenne de Lille.
